Data Guru: Navigating the Globe with Acxiom Insights

Data Guru by Acxiom

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You Can Visit All Seven Continents. But Should You? 26:46

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For many travelers, Antarctica is a bucket-list destination, a once-in-a-lifetime opportunity to touch all seven continents. In 2023, a record-breaking 100,000 tourists made the trip. But the journey begs a fundamental question: What do we risk by traveling to a place that is supposed to be uninhabited by humans? And as the climate warms, should we really be going to Antarctica in the first place? SHOW NOTES: Kara Weller: The Impossible Dilemma of a Polar Guide Marilyn Raphael: A twenty-first century structural change in Antarctica’s sea ice system Karl Watson: First Time in Antarctica Jeb Brooks : 7 Days in Antarctica (Journey to the South Pole) Metallica - Freeze 'Em All: Live in Antarctica Learn about your ad choices: dovetail.prx.org/ad-choices…

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From the hot Latin America market to developing audiences based on app usage and streaming patterns, Data Senior Product Manager Vicky Becart walks us through Acxiom’s global offerings and how advertisers are using them around the world. Whether it’s finding outdoor enthusiasts or speed dating with potential new pets, Vicky and Data Guru Linda Harrison share real-life examples of how innovation and new data sets are helping connect advertisers to receptive audiences.

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50 episoder

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