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Data Guru: Expand your Share of Pantry

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Manage episode 325572591 series 3335229
Indhold leveret af Data Guru by Acxiom. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Data Guru by Acxiom eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Creating a data-driven, intelligent engagement strategy is done best by those who have data as their North Star. Industries like CPG and Restaurants know too well how data can enhance and transform the brand and consumer relationship. Joyce Turner joins the podcast to share her knowledge in this space – pointing out trends, a huge opportunity to merge people data with category spend data, and lastly, shifts in the ecosystem. Understanding retail behavior is going beyond the store, and people-based transaction data is the face of the future.

Thanks for listening! Follow us on Twitter, Facebook and Instagram!

  continue reading

50 episoder

Artwork
iconDel
 
Manage episode 325572591 series 3335229
Indhold leveret af Data Guru by Acxiom. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Data Guru by Acxiom eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Creating a data-driven, intelligent engagement strategy is done best by those who have data as their North Star. Industries like CPG and Restaurants know too well how data can enhance and transform the brand and consumer relationship. Joyce Turner joins the podcast to share her knowledge in this space – pointing out trends, a huge opportunity to merge people data with category spend data, and lastly, shifts in the ecosystem. Understanding retail behavior is going beyond the store, and people-based transaction data is the face of the future.

Thanks for listening! Follow us on Twitter, Facebook and Instagram!

  continue reading

50 episoder

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