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Ep. #24 Blair Felter, Senior Director Global Marketing of CyrusOne | Data Center Go-to-Market Podcast
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In episode #24 of the Data Center Go-to-Market Podcast, listeners will gain valuable insights into digital infrastructure marketing from Blair Felter of CyrusOne. Blair discusses her career journey, strategies for continuous learning, and how to effectively repurpose content across multiple formats. She also shares best practices for building customer trust through relationship-focused marketing and educating external stakeholders. Listeners will walk away with practical tips for crafting tailored marketing strategies and understanding the evolving data center industry. This episode provides useful lessons for both new and experienced digital infrastructure marketers.
#datacentergtm #dcsmi #datacenter #DigitalInfrastructure #datacentermarketing #datacentercontent #datacenterindustry #hyperscale #CyrusOne
0:00 Coming up In this episode of the Data Center Go-to-Market Podcast
0:38 Introducing Blair Felter, Senior Director Global Marketing at CyrusOne
1:05 How Blair Felter got started in data centers: CyrusOne, Evoque Data Center Solutions, vXchange
3:18 How data center marketers adjust to dizzying M&A pace and resulting rebrands
5:06 Data center career advice for getting started in a customer-facing role
8:12 Data center SEO, geo-targeting, and hyperscale brand building
11:20 Data center career advice for mid-career pivots within digital infrastructure
13:52 How data center marketers can keep their skills sharp (continuing education)
15:57 Data center marketing strategy debates over SEO and SEM investments
18:32 Data center content repurposing of thought leaders and subject matter experts
20:50 Data center webinar and podcast repurposing into blog posts and articles
22:40 Data center content distribution strategy: search vs. social vs. email vs. paid
24:25 The future of data center marketing -- people, personality, trust, and creativity
28:08 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
28:45 Happy data center employees educate and build trust with customers
30:32 CyrusOne marketing: deeper relationships, brand building, and external affairs
35:00 Data center marketing and sales gaps -- Why choose one provider vs. another
35:58 Go-to-market for data center utility power companies and state/local regulators
39:21 Favorite AI tools for data center marketers
42:28 Favorite podcasts and learning resources for data center marketers
46:50 Blair Felter (Connect with on LinkedIn) and CyrusOne (Follow on LinkedIn and Website)
48:17 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
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