Build Trust and Remove Silos: Successful Web Design Practices with Troy Curtis Zaretsky-Kreiner and Ben Kasum

Cutting Edge: Web Content Development

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Ben Kasum, Art Director at Use All Five, and Troy Curtis Zaretsky-Kreiner, Design Director at Use All Five.
Ben Kasum is an experienced designer whose work spans the cultural and commercial sectors. He has worked with many big-name clients, including Guggenheim, MOCA, Spotify, and Google. He is currently the Art Director of Use All Five, a design and technology studio shaped by the “West Coast way.”

Troy Curtis Zaretsky-Kreiner is the Design Director of Use All Five, utilizing a combination of design-thinking and technology to develop digital experiences, ideas, and processes. He is also the Creative Director of Silk Studio LA, a brand design studio that helps shape companies that enrich everyday life.
Together they discuss web design in the arts and culture sector. Discover how Use All Five approaches aligning code and content, the importance of building trust and removing silos early on in a client relationship, and the different measures of success that Troy and Ben subscribe to.

Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so
Previous guests include: Stephen Fahlsing and Tony Bartoli of BonfireLA Productions, Troy Curtis Zaretsky-Kreiner and Ben Kasum of Silk Studio LA, Rodo Orellana of Rocketvan.
Check out our three most downloaded episodes:

• Focus on Authenticity and Listen to Google: SEO Advice from Stephen Fahlsing and Tony Bartoli from BonfireLA
• Build Trust and Remove Silos: Successful Web Design Practices with Troy Curtis Zaretsky-Kreiner and Ben Kasum
• Taking Digital Platforms from Start to Finish with Rodo Orellana, CEO and Co-Founder of Rocketvan

If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest