#8 Dr. Markus Wuebben – Co-Founder & Managing Director CrossEngage CrossEngage | Create Unique Moments podcast

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CrossEngage | Create Unique Moments « »
#8 Dr. Markus Wuebben – Co-Founder & Managing Director CrossEngage

5+ y ago 48:54

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MP3•Episode hjem

Indhold leveret af CrossEngage. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af CrossEngage eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Long overdue, we are pleased to feature our second founder Dr. Markus Wuebben in this podcast episode. Markus is responsible for research and development at CrossEngage, holds a Ph.D. in data-driven marketing, and is a real marketing veteran. Back in the days at Rocket Internet, he developed a solution for multichannel campaign management which was used by more than 70 companies in 20 countries. Markus was customer management director at EPIC companies as well as head of industry promotions at Arvato/Bertelsmann. In this episode, he shares his take on customer-centric and data-driven CRM and marketing. In this context, he also talks about his motivation to found CrossEngage and what he sees as the most promising trends and channels—like WhatsApp and chatbots. www.crossengage.io/podcast-8-dr-markus-wuebben/

… continue reading

12 episoder

#Business #CrossEngage

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#8 Dr. Markus Wuebben – Co-Founder & Managing Director CrossEngage

CrossEngage | Create Unique Moments

published 5+ y ago

Del

MP3•Episode hjem

Indhold leveret af CrossEngage. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af CrossEngage eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Long overdue, we are pleased to feature our second founder Dr. Markus Wuebben in this podcast episode. Markus is responsible for research and development at CrossEngage, holds a Ph.D. in data-driven marketing, and is a real marketing veteran. Back in the days at Rocket Internet, he developed a solution for multichannel campaign management which was used by more than 70 companies in 20 countries. Markus was customer management director at EPIC companies as well as head of industry promotions at Arvato/Bertelsmann. In this episode, he shares his take on customer-centric and data-driven CRM and marketing. In this context, he also talks about his motivation to found CrossEngage and what he sees as the most promising trends and channels—like WhatsApp and chatbots. www.crossengage.io/podcast-8-dr-markus-wuebben/

… continue reading

12 episoder

#Business #CrossEngage

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