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#44 – A/B Testing Velocity – Is It That Important?
Manage episode 374414495 series 3362005
In this latest episode of the CRO Live Hour, Khalid and Simbar talk about the A/B testing velocity as an experimentation metric. They answer the following questions:
- How do you balance A/B testing speed with the risk of false positives/negatives in results?
- Some argue that frequent A/B testing might lead to "test fatigue" among users, affecting their overall experience on the website. How do you strike a balance between experimentation and user satisfaction?
- How do you ensure A/B testing aligns with the long-term vision of the business?
- A/B testing typically focuses on optimizing existing elements on a website. How do you approach the exploration of entirely new ideas and innovative concepts through testing?
QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!
Visit Our Website, And Learn More About Our Services:
invespcro.com
Follow Invesp on Social Media:
Linkedin
Facebook
Twitter/X
Read more about conversion rate optimization on our blog.
71 episoder
Manage episode 374414495 series 3362005
In this latest episode of the CRO Live Hour, Khalid and Simbar talk about the A/B testing velocity as an experimentation metric. They answer the following questions:
- How do you balance A/B testing speed with the risk of false positives/negatives in results?
- Some argue that frequent A/B testing might lead to "test fatigue" among users, affecting their overall experience on the website. How do you strike a balance between experimentation and user satisfaction?
- How do you ensure A/B testing aligns with the long-term vision of the business?
- A/B testing typically focuses on optimizing existing elements on a website. How do you approach the exploration of entirely new ideas and innovative concepts through testing?
QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!
Visit Our Website, And Learn More About Our Services:
invespcro.com
Follow Invesp on Social Media:
Linkedin
Facebook
Twitter/X
Read more about conversion rate optimization on our blog.
71 episoder
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