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199: Why Pinterest is NOT Social Media (And Why That's Great for Your Business)
Manage episode 455459905 series 3556545
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Feeling exhausted from the endless social media hamster wheel? This week's episode might just be the breath of fresh air you need.
I sat down with Pinterest strategist Laura Rike to uncover why Pinterest is fundamentally different from social media platforms – and how this difference could be the key to growing your digital product business.
Laura shares a refreshing perspective on Pinterest marketing that doesn't involve posting 50 times a day or constantly creating new content.
Instead, she breaks down a practical, sustainable approach that works whether you're selling digital products, courses, or physical items.
You'll learn why Pinterest users are already in a buying mindset (unlike social media scrollers), and how to tap into that intent to drive consistent sales.
Some highlights from our conversation:
- The crucial difference between Pinterest and social media platforms
- A simple framework for sustainable Pinterest marketing
- How to optimize your profile to attract ready-to-buy customers
- Smart strategies for linking your pins (hint: it's not just about product pages)
- Why you don't need fancy product photos to succeed
Plus, Laura shares a free resource to help you set up your Pinterest boards the right way from the start.
Ready to turn Pinterest into your 24/7 sales machine? Listen to the full episode here.
P.S. If you're wondering why some of your colleagues are getting steady traffic and sales from Pinterest while you're still struggling with Instagram algorithms, this episode is a must-listen!
Mentioned in this episode:
- Where to find Laura: https://simplypintastic.com/ and
https://laurarike.com - Laura's free gift: https://simplypintastic.com/funnel/pinterest-board-titles/pinterest-board-titles/
Key Discussion Points:
- [00:03:00] Understanding Pinterest user intent vs. social media behavior
- [00:07:00] How to effectively use Pinterest's search functionality for keyword research
- [00:08:00] Creating a sustainable Pinterest strategy across awareness, consideration, and purchase stages
- [00:15:00] E-commerce strategies for both physical and digital products
- [00:17:00] Maximizing content reach through strategic pin linking and distribution
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