How Product-Based Small Businesses Work with Creative Freelancers with CEO of TREW Gear Chris Pew

Creatives In The Wild

Chris Pew (he/him) is a co-founder and the CEO of snowsports apparel company TREW Gear.

In addition to the CEO responsibilities of a small business, Chris is also in charge of designing, developing, and sourcing their apparel and accessories.

TREW Gear is known for their backcountry oriented skiing and snowboarding bibs, and to my knowledge is one of the only companies that has plus size models available to their female identifying customers.

We chat about:

• The advantages of lacking corporate experience when starting a business
• Outdoor industry challenges companies like TREW face
• Developing mutually beneficial relationships with freelancers and creatives
• TREW's focus on "human-centered innovation" in apparel
• Inclusive sizing in outdoor apparel
• The cyclical nature of the outdoor industry budgeting
• Strategies for freelancers to better understand brand needs and pitch effectively
• Performance marketing vs. brand marketing and how freelancers can collaborate

LAST CALL to join the Money Clarity program's Q4 cohort!

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Address your money mindset and financial practices head-on, while getting accountability and resources to help you reach your financial goals.

We have live coaching calls every month plus lifetime access to the six sections of the course. We even have a certified accountant join in one module to give you the ins and outs of the financial system!

Learn about the Money Clarity Program at https://www.justawildthought.com/money.

Connect with TREW:

• Website: https://trewgear.com

Connect with Justine:

• Website: https://www.justawildthought.com
• Instagram: https://www.instagram.com/justawildthought

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