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Why SEO is a Great Long-Term Investment
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Welcome back to the Creative Minds, Smart Money Podcast! I’m your host, Samantha Eck, and in this episode, I’m chatting with the amazing Jessica Freeman from Jess Creatives. We’re diving deep into something that’s a total game-changer for creative entrepreneurs: SEO (aka Search Engine Optimization). If you’ve ever wondered how to get your website seen by more people (without breaking the bank on ads), this one’s for you.
Jessica breaks down key SEO strategies that every creative entrepreneur needs to know, like how to build an SEO-rich website, find the best keywords for your niche, and avoid those common SEO mistakes that can hurt your rankings. Plus, she shares some of her favorite SEO tools for keyword research and gives the lowdown on on-page and off-page SEO strategies (yep, there's a difference!).
We also dive into the big question: What’s the ROI on SEO, and why is it such a smart long-term investment? You’ll learn how content plays a critical role in SEO success and the exact steps you can take to measure the effectiveness of your SEO efforts. Whether you're just starting out or looking to optimize your existing website, Jessica's got you covered with practical tips that’ll have your website climbing those Google rankings in no time.
Connect with Samantha:
Website: https://www.firestormfinance.com/
Instagram: https://www.instagram.com/firestormfinance/
Threads: https://www.threads.net/@firestormfinance?hl=en
Pinterest: https://www.pinterest.com/firestormfinance/
Newsletter: https://firestorm-finance.ck.page/8194316ed3
Connect with Jessica:
Website: www.jesscreatives.com
Instagram: http://instagram.com/jesscreatives
Threads: http://threads.net/@jesscreatives
Youtube: https://www.youtube.com/channel/UCCis0sjz5ma8PQoztJm4Wmg
Free Keyword Tool: http://jesscreatives.com/keywords
00:00 Introduction to the Creative Minds Smart Money Podcast
00:32 Meet Our Special Guest: Jessica Freeman
00:59 Jessica's Journey into Web Design and SEO
02:50 The Importance of SEO for Businesses
10:35 Common SEO Mistakes to Avoid
20:53 Measuring SEO Success and ROI
24:56 SEO Tools and Resources
37:40 On-Page vs. Off-Page SEO
39:35 Final Thoughts and Farewell
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