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Episode 18: Hit List! Email Marketing and List Building
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In this episode, Aaron & Hassan discuss the importance of reaching your customers outside of social media by creating and maintaining an email list, and what to do once you have one. Topics include: ?•Using your offline events, shows, and networking opportunities to collect emails. • Why you need exclusive consent before adding someone to your marketing list. • Using your website as a portal to promote your email list and incentivizing prospective customers. • Creating content for your emails that will engage your customers. • How to create a sense of urgency and familiarity when reaching out. Resources mentioned in this episode: MailChimp: https://www.mailchimp.com MailChimp Subscribe for ipad: https://apple.co/2JIm80S SumoMe: https://www.sumo.com (Hassan refers to this as "App Sumo") Resources from the hosts: Aaron Salazar presents the PTC Podcast: A theatre podcast exploring the process of Poseidon Theatre Company's work & tackling the issues and triumphs of being an independent theatre artist in New York City. Check it out here: tiny.cc/ptcpodcast The Bunny Bands have arrived! Our new microfiber skincare headband is the tool you didn't even realize you needed. Check it out here: https://bit.ly/2Hxehhk
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