How to duplicate yourself with Content Creator-turned-Expert VA Chellie Petersen - 48

Creative Counsel with Brittany Ratelle

One area that many creatives struggle with is hiring help. Your business is personal to you and you are the one that has turned it into a success. But, there comes a day when you realize you just can’t really do everything on your own. You might start dropping balls or you may find that you just can’t grow any further.

That’s why I’m really excited to have Chellie Peterson on the Law & Wit podcast. She’s a Virtual Assistant expert that uses the skills she developed as a successful blogger/influencer to help other creatives and content creators extend themselves and grow their business. She specializes in helping people work through that notebook of ideas that they have but don’t have the time or skills to do on their own.

Back when she first became a mom, Chellie started The Mumsy Blog and grew it to a successful brand. But after her fourth child was born, her life took an unexpected turn which required her to step back from her blog. And, that’s when she turned her focus to the VA, or virtual assistant world.

She is now an expert at all things VA and shares some valuable tips on how to hire help to grow your business and reach, particularly if you are a content creator or influencer!

In this episode, you will learn:

• Beginner tips for approaching and pitching brands
• The importance of working with brands that are a natural fit for you and your message
• What legal aspects you need to think about when hiring help
• What to look for when hiring a virtual assistant
• The things you need to do before hiring someone to help you
• 6 Tips for systemizing your business

LINKS

Make sure you check out Chellie’s website if you’re interested in VA services: chelliepete.com

You can also follow her on Instagram here.

Alison’s Brand School - Chellie mentioned a few things she learned from Alison, who was also a guest on Law & Wit Episode 7.

QUOTES

“You can get burned at any level. At any level. So whether you have a smaller following or a big following, I think everybody in this industry should have contracts and legal work in place to protect themselves.”- Chellie Peterson

“Make sure you know exactly what you want. It’ll make the process a lot easier when you’re hiring out a virtual assistant.” - Chellie Peterson

“Business is business. If your virtual assistant that you have at the moment doesn’t get that, then that’s their problem. It’s not yours. Let them go.” - Chellie Peterson

“Make yourself as accessible to people as possible if you want to grow.” - Chellie Peterson

“People grow by how accessible they are to people. And how relatable they are to people.” - Chellie Peterson

“Plans change and the vision changes, but who you are as a person and how you’re able to adapt to that -- that resiliency is what’s really important.” - Brittany Ratelle

“There is no failure in seeking help. Only strength.” - Chellie Peterson