Episode 1: Cultivate Creativity with Luke Hurd

Creative Catalyst with Lianne Baron

In this inaugural episode of the Creative Catalyst, host Lianne Baron kicks off her weekly series of conversations with co-host Luke Hurd, where they introduce themselves and share their origin stories.
Follow along as they contemplate if we've reached ubiquity with AR on mobile, and how that affects the quality of the creative storytelling happening in the immersive landscape. They also discuss the value of having a unique visual style as a creator and how to cultivate that personal brand, as well as answering the creative call within you, how to encourage Bob Ross "happy mistakes" in your process, and flexing your creative muscle.
Host bios:
Lianne Baron
Lianne is an experienced Augmented Reality strategist and partnerships expert who most recently worked with Meta where she supported the world's top AR creators to create impactful experiences that leverage the latest in immersive technology. She has worked with the world's leading brands and agencies to design and execute innovative AR campaigns that drive engagement, brand awareness, and revenue.
Lianne's expertise lies in matching creators and compelling AR experiences that deliver measurable results, from product launches and interactive installations to marketing campaigns and educational programs. As an accomplished speaker and thought leader in the immersive arts space, Lianne is dedicated to sharing her knowledge and inspiring the next generation of creators and innovators.
Find her on Instagram and connect with her on LinkedIn.
Luke Hurd
Luke Hurd is an immersive artist, innovator, and experience designer who specializes in the latest immersive experiences for the global brands under VMLY&R and WPP. As one of Meta’s Spark AR Curriculum creator and instructors, he teaches thousands of new students of Augmented Reality each month and consults for brands and agencies across the world how to strategize, concept and create captivating experiences that reach billions of people.
His work has been featured on Good Morning America, Adweek, NBC News, and his clients include heavy hitters like Wendy's, Coca-Cola, Microsoft, NASA, Meta, Coachella, Intel and National Geographic.
Find him on Instagram, TikTok, Twitter and LinkedIn.