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Becca Johns: How Rea CPAs Is Pushing into Advisory | Capstone Conversations

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Manage episode 449593890 series 2907093
Indhold leveret af CPA Trendlines. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af CPA Trendlines eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Challenging the CPA mindset.
Capstone Conversations
With Jean Caragher
Rea & Associates is transitioning from a traditional CPA-centric model to a broader advisory role, aiming to offer services such as IT consulting and wealth management.
Becca Johns, director of practice growth, tells Jean Caragher in this episode of Capstone Conversations that the move demands major shifts in the firm’s internal mindset and culture, including redefining roles, retraining staff, and effectively communicating the new value proposition to clients.
Full show notes here | More Capstone Conversations here | Follow Jean Caragher on CPA Trendlines here. | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | Catch Jean Caragher every Friday with Gear Up for Growth here |

  continue reading

242 episoder

Artwork
iconDel
 
Manage episode 449593890 series 2907093
Indhold leveret af CPA Trendlines. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af CPA Trendlines eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Challenging the CPA mindset.
Capstone Conversations
With Jean Caragher
Rea & Associates is transitioning from a traditional CPA-centric model to a broader advisory role, aiming to offer services such as IT consulting and wealth management.
Becca Johns, director of practice growth, tells Jean Caragher in this episode of Capstone Conversations that the move demands major shifts in the firm’s internal mindset and culture, including redefining roles, retraining staff, and effectively communicating the new value proposition to clients.
Full show notes here | More Capstone Conversations here | Follow Jean Caragher on CPA Trendlines here. | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | Catch Jean Caragher every Friday with Gear Up for Growth here |

  continue reading

242 episoder

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