5.2 The platform isn't the problem

Course Creation Bites

#Entrepreneur #Business #Marketing #Sam Winch

46:39

“If we march into that village and we start trying to persecute people for using poison, something that's very illegal, nobody's going to talk to us. We're not going to find out where the poison came from. We're not going to be able to shut anything down. We should take the approach that people are using poison because they're desperate, because they see no other alternative.” – Andrew Stein Andrew Stein is a wildlife ecologist who spent the past 25 years studying human carnivore conflict from African wild dogs and lions in Kenya and Botswana to leopards and hyenas in Namibia. His work has long focused on finding ways for people and predators to coexist. He is the founder of CLAWS , an organization based in Botswana that's working at the intersection of cutting-edge wildlife research and community driven conservation. Since its start in 2014 and official launch as an NGO in 2020, CLAWS has been pioneering science-based, tech-forward strategies to reduce conflict between people and carnivores. By collaborating closely with local communities, especially traditional cattle herders, CLAWS supports both species conservation and rural livelihoods—making coexistence not just possible, but sustainable.…

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96 episoder

Course Creation Bites

5.2 The platform isn't the problem

Course Creation Bites

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published for ca. et år siden

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MP3•Episode hjem

Find out more at samwinch.com.au
Or connect on socials. Simply look for samwinch... no one else is silly enough to be named after a lunchtime food.

96 episoder

#Entrepreneur #Business #Marketing #Sam Winch

Alle episoder

Course Creation Bites

1
5.3 How to price your online course 10:58

for 1 year siden10:58

10:58

In this episode of Course Creation Bites we're going to talk all things pricing. Find out more at samwinch.com.au Or connect on socials. Simply look for samwinch... no one else is silly enough to be named after a lunchtime food.

Course Creation Bites

1
5.2 The platform isn't the problem 9:48

for 1 year siden9:48

9:48

In this week's episode of Course Creation Bites, Sam Winch talks about why asking "What's the best course platform?" isn't a great question to ask, and how you can approach finding a platform that's the best fit for you. Find out more at samwinch.com.au Or connect on socials. Simply look for samwinch... no one else is silly enough to be named after a lunchtime food.…

Course Creation Bites

1
5.1 How to get started when it all feels to much 9:57

for 1 year siden9:57

9:57

In this episode Sam Winch share her strategies for getting started when a task just feels like too much. If "create an online course" has been sitting on your to do list forever, then this is the perfect episode for you. Find out more at samwinch.com.au Or connect on socials. Simply look for samwinch... no one else is silly enough to be named after a lunchtime food.…

Course Creation Bites

1
4.16 When your course just isn't coming together 10:44

for 2 years siden10:44

10:44

Starting pulling together worksheets and recording videos, but something doesn't feel right? You are not alone. In this weeks episode of Course Creation Bites I share with you the 4 things that might be going wrong during your course build and how to fix them. Find out more at samwinch.com.au Or connect on socials. Simply look for samwinch... no one else is silly enough to be named after a lunchtime food.…

Course Creation Bites

1
4.15 Common mistakes to avoid when creating an online course 11:35

for 2 years siden11:35

11:35

In today's episode we dig in to 4 common mistakes that people make when building their online course, and what you can do instead. Find out more at samwinch.com.au Or connect on socials. Simply look for samwinch... no one else is silly enough to be named after a lunchtime food.

Course Creation Bites

1
4.14 Learning in Layers 10:01

for 2 years siden10:01

10:01

In this weeks episodes we're talking all about layering learning, the importance of relevance and context, and how to allow time for action taking. Find out more at samwinch.com.au Or connect on socials. Simply look for samwinch... no one else is silly enough to be named after a lunchtime food.

Course Creation Bites

1
4.13 Secrets of a course creator 10:54

for 2 years siden10:54

10:54

In this episode I share with you some of the behind the scenes of being a course creator, and the things that I struggle with when it comes to creating courses (as well as my techniques for getting past those problems). Find out more at samwinch.com.au Or connect on socials. Simply look for samwinch... no one else is silly enough to be named after a lunchtime food.…

Course Creation Bites

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4.12 Creating content in interesting ways 11:48

for 2 years siden11:48

11:48

This week we have a guest! Jono is the co founder and director of Fitness Education Online one of the largest online course providers in Australia for Personal Trainers. He sells over $1,000,000 worth of online courses every year and has been awarded the Australian Fitness Industry Educator of the Year multiple times. He now also helps other professionals create and sell online courses with his free Facebook Group and Podcast - the Course Creator Community. FB Group: https://www.facebook.com/groups/coursecreatorscommunity1 Podcast: https://coursecreatorcommunitypodcast.buzzsprout.com Find out more at samwinch.com.au Or connect on socials. Simply look for samwinch... no one else is silly enough to be named after a lunchtime food.…

Course Creation Bites

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4.11 Supporting students through change 10:49

for 2 years siden10:49

10:49

This week we're talking all about change management. If you truly want students to take on board what they've learnt, to implement new things, and to make changes in their life, then we need to consider how the process of change impacts your course creation. Find out more at samwinch.com.au Or connect on socials. Simply look for samwinch... no one else is silly enough to be named after a lunchtime food.…

Course Creation Bites

1
4.10 The Rule of 7 10:45

for 2 years siden10:45

10:45

In this episode we're talking all about the Rule of 7, and why you're not promoting your course enough, or spending enough time on repetition of course content. (And if you're an introvert like me, this will feel mighty uncomfortable, but it's still incredibly important). Find out more at samwinch.com.au Or connect on socials. Simply look for samwinch... no one else is silly enough to be named after a lunchtime food.…

Course Creation Bites

1
4.9 Getting started creating your online course 9:31

for 2 years siden9:31

9:31

Often the hardest part of creating your own course is getting started. Feel overwhelmed by the whole process? Follow the 4 question prompts in this weeks episode of Course Creation Bites to get the ball rolling. Find out more at samwinch.com.au Or connect on socials. Simply look for samwinch... no one else is silly enough to be named after a lunchtime food.…

Course Creation Bites

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4.8 Recurring payments and membership sites 8:58

for 2 years siden8:58

8:58

In the last episode we spoke about single payment options (including lifetime access and fixed term access), but what if you want to make your program a recurring fee? In this episode of Course Creation Bites we talk all about recurring fees and membership models, what you need to consider when designing your program. Find out more at samwinch.com.au Or connect on socials. Simply look for samwinch... no one else is silly enough to be named after a lunchtime food.…

Course Creation Bites

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4.7 Offering lifetime access 9:58

for 2 years siden9:58

9:58

"Lifetime access" is a term that's often thrown around on sales pages, but what does it actually mean, what are the downsides, and should you offer it? We'll discuss all of this and more in this episode of the Course Creation Bites podcast. Find out more at samwinch.com.au Or connect on socials. Simply look for samwinch... no one else is silly enough to be named after a lunchtime food.…

Course Creation Bites

1
4.6 Working with a course creator 10:43

for 2 years siden10:43

10:43

I often talk to people who worry their not ready to work with a course creator, or are simply nervous because they don't know what to expect. In today's episode I'll take you through what the process of working with a course creator might look like, and tips for things you might want to look out for. Find out more at samwinch.com.au Or connect on socials. Simply look for samwinch... no one else is silly enough to be named after a lunchtime food.…

Course Creation Bites

1
4.5 How is your content being used 11:16

for 2 years siden11:16

11:16

Most creators barrel headfirst into creating a live program full of videos and pdfs, without ever really stopping to think if it's the right format for their audience. In this episode of course creation bites we're talking all about the questions you should think about before you jump into building. Find out more at samwinch.com.au Or connect on socials. Simply look for samwinch... no one else is silly enough to be named after a lunchtime food.…

Course Creation Bites

1
4.4 You are the expert 9:27

for 2 years siden9:27

9:27

It's taken me a long time to get used to calling myself the expert (and spoiler alert, I still don't love it), but demonstrating you are an expert in your field is a vital part of selling your course. In this episode we talk all about how you can position yourself as the expert. Find out more at samwinch.com.au Or connect on socials. Simply look for samwinch... no one else is silly enough to be named after a lunchtime food.…

Course Creation Bites

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4.3 Three Tips for building a HUGE course 10:49

for 2 years siden10:49

10:49

In this episode I share my top 3 tips for building a huge, signature program, to save you getting lost in the overwhelm. Find out more at samwinch.com.au Or connect on socials. Simply look for samwinch... no one else is silly enough to be named after a lunchtime food.

Course Creation Bites

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4.2 Reviving an old project 9:13

for 3 years siden9:13

9:13

Today we talk all about digging out an old project an getting started again. If you started writing your course forever ago, but it's been sitting stagnant for a while... or "write a course" as been on your to do list for forever, but isn't getting done, then today is for you :) Find out more at samwinch.com.au Or connect on socials. Simply look for samwinch... no one else is silly enough to be named after a lunchtime food.…

Course Creation Bites

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4.1 How to achieve your course creation goals 9:58

for 3 years siden9:58

9:58

Show Notes: New years often mean new goals - goals like "create an online course". But it's such a big task, how do you get started and give yourself the best chance for success? Today we are going to talk about how to best approach your goal and take steps to achieve it. Set a date for the goal. If you have a task without a deadline it gets pushed to the bottom the list over and over. Work out if you are motivated by internal or external deadlines. Make time. Unless you physically make time for your course, it won’t happen. Set a really clear objective. “By the end of your course, students will be able to……” Start to map your course out. Start to think about how content will go into a program. Action Steps: The best thing you can do is set a date and block the time out so that you have a dedicated time to make it happen. Connect with Sam Winch About Your Online Course: Content Into Courses Facebook Group Instagram Find out more at samwinch.com.au Or connect on socials. Simply look for samwinch... no one else is silly enough to be named after a lunchtime food.…

Course Creation Bites

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3.22 Online Course predictions for 2022 11:46

for 3 years siden11:46

11:46

What's happening in the world of online courses next year? In this episode I'll share with you what I think you can expect to see in 2022 and how it will impact you as a course creator. This is the last episode of season 3 of course creation bites. At the end of this episode I'll also give you a sneak peek into what's coming in next season and how you can get involved. Connect with Sam Winch About Your Online Course: Content Into Courses Facebook Group Instagram Find out more at samwinch.com.au Or connect on socials. Simply look for samwinch... no one else is silly enough to be named after a lunchtime food.…

Course Creation Bites

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3.21 - The year that was 12:09

for 3 years siden12:09

12:09

Show Notes: Today I want to talk about some of the things I worked on, some things I have seen working and what you can take from this to help with your course and program. The year that was: I have worked with 34 different clients this year across 7 different platforms. This is important and why I never recommend one particular platform to use – it is important to use the platform that works best for you and your course, and each person’s needs are different. I’ve also done dozens and dozens of course mapping sessions with clients. We have worked with clients doing 3 different launches this year: Waitlist launches, live launches and lots of smaller evergreen launches. Again – there isn’t one right option for every client. Anyone who is telling you that there is only one correct way is lying – there are lots of right ways. There are 3 takeaways I think are important: Working with a warm audience list. You will get a far better response if you have a warm list. Offer supported outcomes. More and more I’m seeing students and clients wanting to be supported on their way through and into the outcome they are hoping to achieve. The ability to pivot quickly. You have to take action and sometimes it is fast. If there has been a shift and there is a change in people’s need – that’s when people are going to be searching for an answer. Action Steps: One of the biggest things I think you should take from today is to build a warm list. Build your audience and offer them solutions now. Connect with Sam Winch About Your Online Course: Content Into Courses Facebook Group Instagram Find out more at samwinch.com.au Or connect on socials. Simply look for samwinch... no one else is silly enough to be named after a lunchtime food.…

Course Creation Bites

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3.20 The importance of YOU in your course 10:59

for 3 years siden10:59

10:59

Show Notes: If you are a small business or personal brand and you are the figurehead of your business, its important to understand that people are buying YOU. There are ways that you can leverage the understanding that they want You. Trust. When someone is purchasing a course, they want the answers to the problem and they need to trust that YOU know those answers and are the right person to teach them. Learn from YOU. If they have purchased a course, they want you to teach them. The REAL you. When it comes to video, they still want to learn from YOU, so show up as you. Time with YOU. As a general rule, they still expect time with you. They expect you to be the person facilitating the group calls or the coaching program. They expect you to show up in the Facebook groups. So, what does that mean for you? It means that you need to make sure you are allocating time for the delivery and facilitation of the program, not just the sales process. Action Steps: I really want you to think about how you are showing up as part of your program. If you have been putting off video for a while, think about how you would show up for a zoom meeting or a Facebook live and just do that for your video. That is the you they expect. Outside of video, think about how you are showing up in your course. How much access do they get to you? Are you giving too much or not enough? Also, really think about that first stage coming in with the trust process. Do they already know you, like you and trust you before they come to your sales page or are they coming from cold traffic – and if they are coming from cold traffic, how can you work on that trust process and why you are who you are from your sales page? That’s it for this time, but really go away and think about how you can put you into your program. Connect with Sam Winch About Your Online Course: Content Into Courses Facebook Group Instagram Find out more at samwinch.com.au Or connect on socials. Simply look for samwinch... no one else is silly enough to be named after a lunchtime food.…

Course Creation Bites

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3.19 Great courses are flexible 9:12

for 3 years siden9:12

9:12

Show Notes: And I don't mean they can touch their toes... ;) I’m talking about flexibility in terms of course content and course material and how we do things. This is a build on from episode from 3.17 where we talked about what a course is and how there isn’t a right or wrong. It’s important to be: Flexible about course content. A great course changes often. It’s a continual growing process based on feedback from students and experience. Taking out material that doesn’t work can be just as important as putting new material in. Flexible with course delivery. Delivery flexibility is a really important part of making sure your students get what they need at the right time. Flexible with support methods. Often, we offer the support we think we should offer, but this doesn’t make it the right support for your students. Open to feedback. We need rounded feedback – positive testimonials but also good, robust feedback to assist with improving the course. Action Steps: Make sure you get great feedback. If you have launched your course, reach out to current and past students to get well rounded feedback. If you haven’t launched your course yet, build the mechanism in to get feedback. Connect with Sam Winch About Your Online Course: Content Into Courses Facebook Group Instagram Find out more at samwinch.com.au Or connect on socials. Simply look for samwinch... no one else is silly enough to be named after a lunchtime food.…

Course Creation Bites

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3.18 How to make great course videos 10:09

for 3 years siden10:09

10:09

Show Notes: I know when I work with clients and we talk about video, it seems to be one of the biggest stumbling blocks they have (other than tech). There is a really important need for video but just remember that it isn’t always an essential element for a course. Here are some of the strategies I have used to make video recording easier. Find somewhere to set up where you feel comfortable. Find a background that doesn’t confuse or distract students, but it also helps you relax and not worry about what is going on in the background. Relax. I know that’s really hard sometimes, just remember that video represents you and your brand in the same way as all the other mediums. Make sure you have good lighting and good sound, but otherwise treat it the same way as you would a conversation with one student at a time on a video hookup. Find a way to feel comfortable remembering what to say. This might be fully scripted or to have some key notes that you need to remember. Action Steps: I encourage you to give it a go. The wonderful thing about turning on the video and having a go is that no one has to see it. Test different locations, lighting and how you work best remembering what to say. Connect with Sam Winch About Your Online Course: Content Into Courses Facebook Group Instagram Find out more at samwinch.com.au Or connect on socials. Simply look for samwinch... no one else is silly enough to be named after a lunchtime food.…

Course Creation Bites

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3.17 - What defines a course? 9:20

for 3 years siden9:20

9:20

Show Notes: The reason that I ask this is that the word course has come to mean many things to different people. In essence a course is designed to educate and support a student from point A to point B. In theory a course is linear in some way, but it doesn’t have to be. Really, it is completely up to you how you want your course to look: Drip feeding content out suits a live program, but progressive suits self paced programs. Live rounds support community and group learning whereas evergreen supports that instant gratification and being able to get started immediately without having to wait. When you are making the decision on what suits you and your audience, just think about the reasons you are making those decisions. There are pros and cons to every type of course out there, every platform, every delivery method. Every choice you have has pros and cons and there isn’t a right or a wrong. Just remember that Just because it has worked for someone else doesn’t mean that it will work for you. There isn’t one right way. Be very hesitant if someone tells you this is what you ‘MUST’ do. Action Steps: Your course can be anything you want it to be. It’s designed to suit you and your students and designed to take them from Point A to Point B. What I really want you to do today is become really clear on what a course means to you. What do you want it to do? What functionality do you want it to have? What experience do you want to create? Close your eyes if it makes it easier or grab a piece of paper and makes some notes. Connect with Sam Winch About Your Online Course: Content Into Courses Facebook Group Instagram Find out more at samwinch.com.au Or connect on socials. Simply look for samwinch... no one else is silly enough to be named after a lunchtime food.…

Course Creation Bites

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3.16 - Repurposing content 9:45

for 3 years siden9:45

9:45

Show Notes: Repurposing – Using something that already exists for another purpose. Most people I talk to have a huge amount of content that they have already produced for blogs or books or podcasts, and the good thing about that when creating a course is it means that you don’t need to start from scratch. The truth is you probably have a huge amount of content that could be easily repurposed. The steps for repurposing what you already have into course content are: Map it all out – work out exactly what you want your course to cover and in what order. Lay out all your existing content and see where the correlations are. Fill in the gaps. See exactly what you have – now you can re-create as required. Action Steps: If you haven’t started creating your course because if felt like the task was too big or you have too much on, don’t worry about the course content at the moment - instead start with a course map. Work your way from the beginning to the end and work out exactly what your modules and lessons would be and in what order. Then you can look at a strategy to work your course materials out. It all starts with a solid, really clear course map. I have both course mapping templates and programs available, or if you need help sorting out what is going on in your head that is something that I can take you through as well. Connect with Sam Winch About Your Online Course: Content Into Courses Facebook Group Instagram Find out more at samwinch.com.au Or connect on socials. Simply look for samwinch... no one else is silly enough to be named after a lunchtime food.…

Course Creation Bites

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3.15 4 Stages of Competency 10:48

for 3 years siden10:48

10:48

Show Notes: The 4 Stages of Competency is a model based on the premise that before learning something, learners are completely unaware of what it is that they need to learn and they move through 4 psychological stages before achieving full competence. In this episode we'll look at these 4 stages and how these impact you selling and running your course. Unconscious Incompetence – You don’t know what you don’t know. Conscious Incompetence – You do know what you don’t know. Conscious Competence – You know how to use the skill, but it still requires practice and conscious effort and hard work. Unconscious Competence – You have enough experience with the skill that you know how to do it unconsciously. Action Steps: Think about your current audience and work out where they are at in their competence journey. Are you trying to sell them something that doesn’t meet their needs? It's really worth thinking about where your audience is and what suits them best. It will save your time and effort trying to sell them something that doesn't meet their needs, and it also means they are going to be more satisfied with the product. Connect with Sam Winch About Your Online Course: Content Into Courses Facebook Group Instagram Find out more at samwinch.com.au Or connect on socials. Simply look for samwinch... no one else is silly enough to be named after a lunchtime food.…

Course Creation Bites

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3.14 Keep it simple 8:27

for 3 years siden8:27

8:27

Show Notes: When it comes to course creation, people seem to have an urge to make things more complicated than they need to be, so let’s talk about keeping things simple. The first thing you can do to keep it simple is to use what you already have. The second thing you can do is to keep it small. Good quality content is important, but there doesn’t need to be a lot of it - there just needs to be the right information to solve their problem. The next thing to think about is the technical component. Think about your processes - these should be as small & as simple as possible as well. Lastly, think about what is easiest for your audience. Who are they and where are they? What are they doing and how are they using your content? Target your delivery to what is easiest for your student, not what you think is best. Action Steps: The one thing I want you to take away is Keep It Simple. What do you already have that you can use, what can you do to make this the smallest and easiest course it can possibly be? It’s better for you because it’s easier to build, but it's also better for your audience because it is quicker to use. Connect with Sam Winch About Your Online Course: Content Into Courses Facebook Group Instagram Find out more at samwinch.com.au Or connect on socials. Simply look for samwinch... no one else is silly enough to be named after a lunchtime food.…

Course Creation Bites

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3.13 Getting your course online fast 9:55

for 4 years siden9:55

9:55

Show Notes: Let’s talk about getting online fast. What do you do when you are in a position where you need to get a course online fast? The first thing you can do to speed up your production time is to get clear on your outcomes and modules. This will make your content creation process much faster. The second way to speed up your production is to understand that content creation takes time. The production of the content – the videos, the PDFs etc – they all take time. Understanding this allows you to block out time specifically to get it done or to outsource it. The third thing you can do if you need to move quickly is to presell the program. The risk with preselling is that it is incredibly stressful – so if you need to get things moving, my advice is to at least create module one so you have a) something to give your students, and b) so you have an idea about what a realistic timeframe is to create the rest of the course. The last thing to understand is that sometimes you will have to let the perfection slide a little. What is the minimum viable product that you can get online now? What are the minimum pieces that your students need to have? Action Steps: If you need to get a course online fast, look at your calendar for the next few weeks and block out the time to work on your course now. Then when it comes to that time you have a period when you can work on your course without being interrupted. This is the biggest piece of advice I can give you no matter where you are in your course creation journey. Connect with Sam Winch About Your Online Course: Content Into Courses Facebook Group Instagram Find out more at samwinch.com.au Or connect on socials. Simply look for samwinch... no one else is silly enough to be named after a lunchtime food.…

Course Creation Bites

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3.12 What type of course should you create? 10:23

for 4 years siden10:23