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Is AI the end of Martech complexity? Dojo AI founders explain
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In this episode of Couch Confidentials, I sat down with Duarte Garrido and Antonio Alegria from Dojo AI to talk about one of the biggest problems in marketing today—too many tools, not enough results. With over 15,000 marketing technology solutions on the market, are we actually making things better, or just making marketing more complicated?
What We Covered in This Episode:
Are Martech tools helping marketers—or making them data engineers? Right now, marketing teams spend more time fixing broken tracking, debugging integrations, and managing data than actually crafting campaigns. AI might finally put an end to this.
Why “integrated marketing” is still a myth. Everyone talks about omnichannel strategies, but in reality, most marketing stacks are fragmented and disconnected. We discuss whether AI can finally bridge the gap and make true integration possible.
CMOs have the shortest tenure in the C-suite. With unrealistic expectations, endless data challenges, and increasingly complex tech stacks, marketing leaders are often set up to fail. But what if AI could automate the grunt work and free them up to focus on growth, creativity, and strategy?
Do we really need 15,000 Martech tools? We even joked about calling Scott Brinker to verify just how many tools are out there. But the real question is: do we need more tools, or do we just need better ways to make them work together?
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