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Ema Roloff on Company Wide Tech Transitions, Using Short form Video Content for Communication and 'Circus' by Britney Spears
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On this episode of Coterie Insurance’s podcast, And I Quote, Bobbie Collies, Chief Growth Officer, sits down to speak with Ema Roloff, Director of North American Property and Casualty Sales at EIS.
Ema discusses creating and cross-posting engaging video content on TikTok vs LinkedIn, how to implement technology smoothly by starting with the company ‘why’, and what video content or topics are resonating with her audience.
In this episode Ema specifically mentions 3 videos so we have linked them for easy access:
What is an API:
http://bit.ly/3zgW1Gw
AI and Machine Learning: http://bit.ly/3Keq1ci
What is Microservice: http://bit.ly/3M0oUOx
Episode Breakdown: 0:00-1:00- Episode Introduction
1:00-2:50- Guest Introduction and digital transformation
2:50-3:55 - Wisconsin and things Bobbie and Ema have in common
3:55-7:10 - How did you get into TikTok, the “ah ha” moment, and how it became one of Ema’s preferred tools
7:10-9:42 - Who was your intended audience and who are you currently reaching?
9:42-16:09 - Key learnings in a carrier or agency audience in change management with increased technology use
16:28-18:03 - What are your thoughts on TikTok videos as internal comms?
18:04-22:30 - Where do the independent agents start with digital transformation?
22:35-24:35 - Best resources to help develop digital literacy
24:37-26:50 - What videos and content have you received your most engagement on around digital literacy?
27:07-28:50 - Fun question: What is your “walk-up song”?
28:50-29:19- Closing to the podcast
Thanks again to Ema Roloff for being such a wonderful guest.
To learn more about Ema or get in touch here are places you can find her:
LinkedIn:
https://www.linkedin.com/in/emaroloff
TikTok:
https://www.tiktok.com/@transformationprincess?lang=en (@transformationprincess)
Website:
https://emaroloff.com/
To learn more about Coterie Insurance you can:
Follow us on LinkedIn:
Want to be a guest on the And I Quote podcast?
Visit our webpage and fill out a form:
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