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Effective Brand Copywriting Examples You Need to Know For Long-Term Success [Part 3 of 3]
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How do top brands create copy that captures attention and drives success? Traditional copywriting strategies are failing—and I interviewed 11 brand strategists about what you should be doing to create effective brand copywriting instead.
Consider this: you can’t attract $10,000 clients with $100 messaging. Changing your messaging signifies a step into a higher level of engagement and effectiveness. It’s about more than just capturing attention; it’s about changing old beliefs and prompting those “aha” moments that stick with your audience. Authenticity plays a pivotal role here. Genuine content, where your true self shines through, creates a connection that keeps people coming back—even if you’re not the funniest or most entertaining personality (you don’t have to be!).
I’ve got 8 effective brand copywriting examples to share with you today. We’ll analyze what makes these examples work and how to apply these strategies to your own copy.
03:25 Traditional copywriting challenges and how to adapt
07:18 Effective brand copywriting examples from our industry
13:45 Examples from brands outside the coaching industry
18:32 Top Tools for Branding
24:20 Future Trends in Branding
31:12 AI's Impact on Branding
EPISODES AND LINKS MENTIONED:
- HotJar heat map to see where visitors click and learn why they drop off.
- Answer The Public to see what your ideal audience is asking Google.
- Connect with Kate Hejde for creative ways to use AI in branding!
- Color psychology with Fiona Humberstone, The Brand Stylist and Marty Newmeier’s resources.
- Brand archetypes - both for your own brand AND for your target market personas
- Pinterest for mood boards
- Pain point marketing blog
CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan
Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6
WORK WITH ME:
- Download the Services Guide
- Book a Power Hour (and get my Starter Gdoc too!)
Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/effective-brand-copywriting-examples-for-long-term-success
If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, sel
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