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From USA to Australia: A Conversation with Marketing Strategist Johnna Ehmke
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In this episode of Content with Humans, Leonie speaks with content marketing strategist Johnna Ehmke from Kaleidoscope Marketing & Events. Now a fully-fledged Australian citizen, Johnna began her career in the USA, and was sent to Australia by her employer to help establish the AU marketing team and introduce their software to the Aussie market. Leonie speaks with Johnna about the cultural differences between the USA and Australia, content localisation, her marketing career, the challenges of managing stakeholders, creating thought leadership content, and marketing creatively on tight budgets. Great tips for companies planning to enter the AU market, and advice for junior marketers just starting their careers.
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