))
Cleveland Clinic’s Pioneering Approach to Content Marketing + AI with Amanda Todorovich
Manage episode 429479791 series 3513482
Indhold leveret af Casey Nobile. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Casey Nobile eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
In this episode, Amanda Todorovich, Executive Director of Digital Marketing at Cleveland Clinic, unveils the strategies behind the brand’s top-tier content marketing program. Amanda shares insights on building high-performing teams, proving ROI, and responsibly integrating AI into your content marketing practice. Overall, this episode is packed with valuable lessons on scaling content excellence and driving engagement in healthcare marketing and beyond.
Episode Highlights:
- [04:22] - Building a Content Marketing Powerhouse: Cleveland Clinic's Digital Evolution
- [09:36] - Strategy for Maintaining Relevance Amidst Noise in Healthcare Content
- [16:54] - Navigating the Explosion of Digital Channels and Platforms
- [25:45] - Piloting AI in Healthcare Marketing: Opportunities and Challenges
- [31:12] - Implementing GenAI Responsibly: Education, Governance, and Best Practices
- [38:57] - Navigating Budget Pressures and Proving Content Marketing ROI in Healthcare
If you enjoyed this episode, make sure to subscribe, rate, and review on:
Apple Podcasts: https://apple.co/3ScDQLO
Spotify: https://spoti.fi/4d9uoRF
Instructions on how to do this are here.
Learn more about Skyword and what's most relevant in enterprise content marketing at https://www.skyword.com
Content Disrupted: Bold Takes on Brand Marketing is handcrafted by our friends over at: fame.so
26 episoder
Del
