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Why Most People Are Doing Digital PR Wrong

20:42
 
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Manage episode 371065736 series 3044679
Indhold leveret af Siege Media. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Siege Media eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Show Notes:

  • 00:23: Does digital PR have enough value per link?
  • 4:35: How to execute link building effectively
  • 6:40: Breaking down the value of links by industry
  • 7:29: Off-brand digital PR — the “Principal—Agent” problem
  • 9:59: Deploying digital PR campaigns 1-4x a year
  • 11:50: Why keyword-driven digital PR makes the most impact
  • 13:08: How to fuel internal linking across your site
  • 14:29: Digital PR best practices, the fundamentals
  • 15:49: Final tips, tricks, and tactics/li>

Show Links:

  continue reading

81 episoder

Artwork
iconDel
 
Manage episode 371065736 series 3044679
Indhold leveret af Siege Media. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Siege Media eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Show Notes:

  • 00:23: Does digital PR have enough value per link?
  • 4:35: How to execute link building effectively
  • 6:40: Breaking down the value of links by industry
  • 7:29: Off-brand digital PR — the “Principal—Agent” problem
  • 9:59: Deploying digital PR campaigns 1-4x a year
  • 11:50: Why keyword-driven digital PR makes the most impact
  • 13:08: How to fuel internal linking across your site
  • 14:29: Digital PR best practices, the fundamentals
  • 15:49: Final tips, tricks, and tactics/li>

Show Links:

  continue reading

81 episoder

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