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What Good SEO Consulting Looks Like w/ Tom Critchlow

1:05:49
 
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Manage episode 328619767 series 3044679
Indhold leveret af Siege Media. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Siege Media eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Show Notes:

  • 00:12: Welcome back, Tom!
  • 1:01: How to structure a good kickoff meeting
  • 9:03: Separating great kickoff meetings vs. average ones
  • 10:04: How many meetings are too many?
  • 15:20: Report revenue to increase credibility
  • 17:00: How to run meetings effectively
  • 22:22: Is dedicated account management essential?
  • 24:57: Defining the roles on your team to deal with clients
  • 26:45: Favorite tips for writing emails
  • 30:08: How to push back on clients — be empathetic
  • 37:46: Reporting, how to make your client look good
  • 40:29: Ghostwriting for clients
  • 41:37: When to use decks vs. reports
  • 42:04: How to educate your client and move the needle
  • 45:23: Ross’ new wave of strategy for clients
  • 49:32: Presentation best practices
  • 54:10: When does upselling make sense
  • 1:04:39: Learn more about Tom’s SEO MBA course

Show Links:

  continue reading

80 episoder

Artwork
iconDel
 
Manage episode 328619767 series 3044679
Indhold leveret af Siege Media. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Siege Media eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Show Notes:

  • 00:12: Welcome back, Tom!
  • 1:01: How to structure a good kickoff meeting
  • 9:03: Separating great kickoff meetings vs. average ones
  • 10:04: How many meetings are too many?
  • 15:20: Report revenue to increase credibility
  • 17:00: How to run meetings effectively
  • 22:22: Is dedicated account management essential?
  • 24:57: Defining the roles on your team to deal with clients
  • 26:45: Favorite tips for writing emails
  • 30:08: How to push back on clients — be empathetic
  • 37:46: Reporting, how to make your client look good
  • 40:29: Ghostwriting for clients
  • 41:37: When to use decks vs. reports
  • 42:04: How to educate your client and move the needle
  • 45:23: Ross’ new wave of strategy for clients
  • 49:32: Presentation best practices
  • 54:10: When does upselling make sense
  • 1:04:39: Learn more about Tom’s SEO MBA course

Show Links:

  continue reading

80 episoder

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