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How LawnStarter Cut Grass to $2M in Traffic Value

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Manage episode 343250163 series 3044679
Indhold leveret af Siege Media. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Siege Media eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Show Notes:

  • 00:12: Welcome, Ryan Farley, Co-Founder and CMO, LawnStarter
  • 00:40: Was SEO a primary focus for LawnStarter from the get-go?
  • 3:06: How LawnStarter developed an SEO foundation during Series A
  • 4:10: What SEO metrics key stakeholders care about
  • 6:10: Competing with local pack vs. national-local companies
  • 10:30: The content hub strategy (ex. LawnStarter’s pricing guides)
  • 16:55: Have you considered expanding your brand?
  • 18:23: LawnStarter’s model for SEO opportunity
  • 21:54: How to approach hiring for content and SEO
  • 24:52: The 40/40/20 ratio
  • 26:57: How LawnStarter thinks about ranking success long-term
  • 36:38: What keeps Ryan up at night in regards to SEO?

Show Links:

  continue reading

72 episoder

Artwork
iconDel
 
Manage episode 343250163 series 3044679
Indhold leveret af Siege Media. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Siege Media eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Show Notes:

  • 00:12: Welcome, Ryan Farley, Co-Founder and CMO, LawnStarter
  • 00:40: Was SEO a primary focus for LawnStarter from the get-go?
  • 3:06: How LawnStarter developed an SEO foundation during Series A
  • 4:10: What SEO metrics key stakeholders care about
  • 6:10: Competing with local pack vs. national-local companies
  • 10:30: The content hub strategy (ex. LawnStarter’s pricing guides)
  • 16:55: Have you considered expanding your brand?
  • 18:23: LawnStarter’s model for SEO opportunity
  • 21:54: How to approach hiring for content and SEO
  • 24:52: The 40/40/20 ratio
  • 26:57: How LawnStarter thinks about ranking success long-term
  • 36:38: What keeps Ryan up at night in regards to SEO?

Show Links:

  continue reading

72 episoder

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