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Google’s Algo Leak, AI Overviews & Hreflang’s Future

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Manage episode 421953689 series 3044679
Indhold leveret af Siege Media. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Siege Media eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Show Notes:

  • 00:08: Welcome, Jesse McDonald, Senior Director of SEO at Siege Media
  • 00:41: Mike King’s analysis of Google Search’s leaked internal engineering documentation (Read more)
  • 02:15: Overall site authority score
  • 03:05: The impact of clicks on rankings
  • 04:09: Defining Domain Authority
  • 04:49: “Font Size of Terms and Links Matters”
  • 05:26: The “small personal site” specification
  • 08:03: Authors as an explicit ranking feature
  • 09:13: Validity and effectiveness of the disavow tool
  • 10:27: AI Overviews: Initial observations (Read more)
  • 14:25: The traffic impact of AI Overviews by Kevin Indig (Read more)
  • 16:58: The future of hreflang (Read more)
  • 23:17: Why Google is cracking down on “parasite SEO” (Read more)
  • 30:10: Final wrap-up, thoughts, and SEO tips

Show Links:

  continue reading

80 episoder

Artwork
iconDel
 
Manage episode 421953689 series 3044679
Indhold leveret af Siege Media. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Siege Media eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Show Notes:

  • 00:08: Welcome, Jesse McDonald, Senior Director of SEO at Siege Media
  • 00:41: Mike King’s analysis of Google Search’s leaked internal engineering documentation (Read more)
  • 02:15: Overall site authority score
  • 03:05: The impact of clicks on rankings
  • 04:09: Defining Domain Authority
  • 04:49: “Font Size of Terms and Links Matters”
  • 05:26: The “small personal site” specification
  • 08:03: Authors as an explicit ranking feature
  • 09:13: Validity and effectiveness of the disavow tool
  • 10:27: AI Overviews: Initial observations (Read more)
  • 14:25: The traffic impact of AI Overviews by Kevin Indig (Read more)
  • 16:58: The future of hreflang (Read more)
  • 23:17: Why Google is cracking down on “parasite SEO” (Read more)
  • 30:10: Final wrap-up, thoughts, and SEO tips

Show Links:

  continue reading

80 episoder

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