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What are the new rules of marketing with Eric Quanstrom

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Manage episode 359693927 series 2796978
Indhold leveret af Diogène Ntirandekura. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Diogène Ntirandekura eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Today, I discuss with Eric Quanstrom, Chief Marketing Officer of Cience.

  • his perspective on "inbound" marketing
  • the importance of mixing inbound and outbound
  • how to set up an effective outbound strategy (inbound-led, list-led, with intent tool)
  • How to calculate the ROI of a lead gen service company

www.cience.com
https://www.linkedin.com/in/quanstrom/

Support the show

To get in touch with Diogene Ntirandekura, the host of the show:

  continue reading

162 episoder

Artwork
iconDel
 
Manage episode 359693927 series 2796978
Indhold leveret af Diogène Ntirandekura. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Diogène Ntirandekura eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Today, I discuss with Eric Quanstrom, Chief Marketing Officer of Cience.

  • his perspective on "inbound" marketing
  • the importance of mixing inbound and outbound
  • how to set up an effective outbound strategy (inbound-led, list-led, with intent tool)
  • How to calculate the ROI of a lead gen service company

www.cience.com
https://www.linkedin.com/in/quanstrom/

Support the show

To get in touch with Diogene Ntirandekura, the host of the show:

  continue reading

162 episoder

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