A Tool Manufacturer's Journey To MACH: How Tekton's CEO & CMO Built A Direct To Consumer Channel CommerceTomorrow podcast

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A Tool Manufacturer's Journey to MACH: How Tekton's CEO & CMO Built a Direct to Consumer Channel

2y ago 29:47

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Indhold leveret af CommerceTomorrow. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af CommerceTomorrow eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Tekton is a family-owned hand tool company that questioned conventional assumptions in its industry by building a direct-to-consumer channel. It sees benefits in running a vertically integrated model that goes from making wrenches all the way to fulfilling orders. In this episode, Dirk and Kelly speak with brothers John (CEO) and Jeff (CMO) on why and how they built out a new channel, without hiring outside help. They went full MACH using an in-house tech team out of Grand Rapids Michigan.

… continue reading

90 episoder

#Tech #CommerceTomorrow

Artwork

A Tool Manufacturer's Journey to MACH: How Tekton's CEO & CMO Built a Direct to Consumer Channel

CommerceTomorrow

published 2y ago

Del

MP3•Episode hjem

Indhold leveret af CommerceTomorrow. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af CommerceTomorrow eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Tekton is a family-owned hand tool company that questioned conventional assumptions in its industry by building a direct-to-consumer channel. It sees benefits in running a vertically integrated model that goes from making wrenches all the way to fulfilling orders. In this episode, Dirk and Kelly speak with brothers John (CEO) and Jeff (CMO) on why and how they built out a new channel, without hiring outside help. They went full MACH using an in-house tech team out of Grand Rapids Michigan.

… continue reading

90 episoder

#Tech #CommerceTomorrow

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