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Big Data: The Data-Driven Media Plan - Webcast Preview

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Manage episode 172016759 series 1367947
Indhold leveret af Comcast Spotlight. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Comcast Spotlight eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

The success of 2012 Obama Presidential campaign proved that large amounts of data from a variety of sources can be combined to micro-target critical voters in critical locations. But can big data provide the same results for consumer marketers? Watch this brief video to hear how marketers are matching data from a variety of sources to increase the efficiency and impact of their ad campaigns.

  continue reading

40 episoder

Artwork
iconDel
 
Manage episode 172016759 series 1367947
Indhold leveret af Comcast Spotlight. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Comcast Spotlight eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

The success of 2012 Obama Presidential campaign proved that large amounts of data from a variety of sources can be combined to micro-target critical voters in critical locations. But can big data provide the same results for consumer marketers? Watch this brief video to hear how marketers are matching data from a variety of sources to increase the efficiency and impact of their ad campaigns.

  continue reading

40 episoder

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