))
Facebook Ads Masterclass Series Part 2: Boosting Lead Quality
Manage episode 384980716 series 3462581
Indhold leveret af Bateman Collective. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Bateman Collective eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Sick of bad leads killing your Facebook ROI? We feel you. In this can't-miss episode, we're diving into the two key factors that make or break Facebook lead quality: optimization goals and ad creative.
Get ready to transition from catching carp to reeling in sailfish. We'll break down why optimizing for on-platform forms kills quality, and how to sculpt better leads by tracking offline conversions. On the creative side, you'll learn why dull, hyper-targeted ads outperform flashy clickbait. The goal: make your bait irresistible to motivated sellers, and repel everyone else.
If you want to master the dark art of generating red-hot Facebook leads, this episode is your new bible. Let's stop wasting money on junk leads and start banking whale deals.
0:00 - Intro - Changing minds on lead quality
2:30 - Measuring lead quality - Leads per contract
4:00 - Investor expectations vs reality
6:00 - Fishing analogy - Catching the right fish
8:30 - Facebook form vs website form
10:30 - Lead sculpting and offline conversion tracking
13:00 - Importance of the right creative
15:30 - Making ads unattractive to unideal leads
18:00 - Deterring the wrong people on Facebook
20:00 - Ugly ads are the best ads-convert like a pro
22:30 - Testing creative the right way
Thanks for listening to Collective Clicks!
We're always looking to improve the pod: drop us some feedback here.
If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.
74 episoder
Del
