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Behind the Curtain - Cut Through the Fluff Metrics and Dominate with Google Ads
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Have you ever gotten a sales call from a pushy Google Ads rep promising the world if you just turn on this one setting or use this one bid strategy? Yeah, me too. We've seen it all when it comes to Google trying fancy tricks to get more of your hard-earned ad dollars. Well today we're sharing the inside scoop on what metrics actually matter when it comes to Google Ads performance.
Get ready to go behind the curtain as we reveal the unfortunate truth about popular stats like "Optimization Score." Hint - it has more to do with getting you to spend more than actually improving performance. Whether you're an advertiser or an agency, you can't afford to miss this no B.S. lesson on what Google does and doesn't want you to know. Grab a pen and paper for this tell-all session from PPC pros Brandon Bateman and Garrett Cragun.
0:00 - Intro
2:30 - Overview of different tiers of Google Ads representatives: compensated based on spend, not performance
5:00 - Google's auto-apply recommendation
8:20 - Discussion of "Optimization Score"
15:00 - Explanation of requirements and benefits of being a Google Partner agency
17:30 - Warning about focusing too much on Optimization Score or Premier Partner status as indicators of agency quality
20:40 - Summary of podcast
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