Fawn Weaver’s Entrepreneurial Journey As An Outsider In The Spirits Industry Cold Call podcast

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Fawn Weaver’s Entrepreneurial Journey as an Outsider in the Spirits Industry

2M ago 25:00

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Indhold leveret af HBR Presents / Brian Kenny. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af HBR Presents / Brian Kenny eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

In 2017 Fawn Weaver launched a premium American whiskey brand, Uncle Nearest. It became the fastest growing and most awarded whiskey brand in America, despite the challenges Weaver faced as a Black woman and outsider to the spirits industry, which is capital-intensive, highly regulated, competitive, and male-dominated.

In October 2023, Weaver announced plans to expand into cognac with the goal of building the next major alcoholic beverages conglomerate. But the company was still heavily reliant on capital. How could Weaver convince new investors that her plans for cognac would yield success?

Harvard Business School senior lecturer Hise Gibson discusses Weaver’s leadership style, growth strategies, and her use of storytelling to connect customers with her brand in the case, Uncle Nearest: Creating a Legacy.

… continue reading

246 episoder

#MBA #Harvard #Case #Study #Entrepreneurship #Leadership #Teaching #HBR Presents / Brian Kenny #Business #Entrepreneur #Marketing #HBR #Presentations #HBS #Learn

Artwork

Fawn Weaver’s Entrepreneurial Journey as an Outsider in the Spirits Industry

256 subscribers

published 2M ago

Del

MP3•Episode hjem

Indhold leveret af HBR Presents / Brian Kenny. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af HBR Presents / Brian Kenny eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

In 2017 Fawn Weaver launched a premium American whiskey brand, Uncle Nearest. It became the fastest growing and most awarded whiskey brand in America, despite the challenges Weaver faced as a Black woman and outsider to the spirits industry, which is capital-intensive, highly regulated, competitive, and male-dominated.

In October 2023, Weaver announced plans to expand into cognac with the goal of building the next major alcoholic beverages conglomerate. But the company was still heavily reliant on capital. How could Weaver convince new investors that her plans for cognac would yield success?

Harvard Business School senior lecturer Hise Gibson discusses Weaver’s leadership style, growth strategies, and her use of storytelling to connect customers with her brand in the case, Uncle Nearest: Creating a Legacy.

… continue reading

246 episoder

#MBA #Harvard #Case #Study #Entrepreneurship #Leadership #Teaching #HBR Presents / Brian Kenny #Business #Entrepreneur #Marketing #HBR #Presentations #HBS #Learn

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