69. From Silos to Synergy: Bev Bury, CMO at Flinders University on Creative Approaches to Elevating Customer Experience by Unifying Marketing and Recruitment

CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes

In this episode, you will discover:

• A game plan to approach your first 12 months in a CMO role.
• How Bev realigned the 60-person marketing team around the customer journey and which modern marketing and sales capabilities she's added to the team from CX to marketing automation, to outbound sales.
• The strategies and techniques Bev implemented to build a strong team culture, smash down team silos, spark creativity, and create a high-performing marketing team.

We hope you enjoy listening.

References

• Flinders University
• PRIMED High-performance framework from Growth Generators

Contact Growth Generators

• Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth.
• Discover how Ty can help your marketing team build a high-performance culture and boost staff engagement by 20%
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This podcast was produced by Ty Hayes and edited by Clare Ryan.