How Community Solar is Spreading Across the US with Aviv Shalgi, Solar Simplified | EP203

Clean Power Hour

In this episode of the Clean Power Hour, host Tim Montague sits down with Aviv Shalgi, CEO and co-founder of Solar Simplified, to discuss the growing and important niche of community solar. Aviv shares his journey into entrepreneurship, starting in the advertising industry before finding his passion in the energy transition. He explains how Solar Simplified was founded in 2020 with the goal of helping people save money during the COVID-19 lockdowns, and how the team identified community solar as an opportunity to do that while also accelerating the clean energy transition.

Aviv discusses the challenges that developers and asset owners face in the community solar industry, particularly around customer acquisition costs and misaligned incentives with third-party subscriber management companies. He describes how Solar Simplified has sought to address these issues by taking on more risk and responsibility themselves, shielding their partners from mistakes and losses. The conversation also covers the consumer experience, with Aviv highlighting Solar Simplified's focus on building trust and simplifying the signup and onboarding process.

A key part of the discussion centers around the critical role of utilities in the community solar ecosystem. Aviv shares insights on the wide variance in utility performance, from those that make the process seamless for customers to ones that create significant challenges with late or missing bill credits.

Overall, this episode provides a comprehensive look at the community solar landscape, the opportunities and challenges, and how innovative companies like Solar Simplified are working to drive the industry forward and accelerate the clean energy transition.

Key Takeaways

1. The growing trend towards carve-outs and mandates for low-to-moderate income participation in community solar programs.
2. The value of data analytics and machine learning in optimizing customer acquisition, retention, and operational efficiency in the community solar space.
3. The significant variance in utility performance when it comes to community solar bill credits and payments.

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Aviv Shalgi
Solar Simplified

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