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001 Randy Frisch (Uberflip) on Transitioning from CMO to Chief Evangelist
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Ever wonder what it takes to become Chief Evangelist? What steps should you take? We take on those questions and more right here in Episode 001. Today’s guest is Randy Frisch, Co-Founder-and-CMO turned Co-Founder-and-Chief-Evangelist at Uberflip. Randy joins Ethan Beute on this first episode to share what it means to be a Chief Evangelist at your company - supporting the people and teams around you.
Top Takeaways:
- Before you take on the role of Chief Evangelist, get experience evangelizing.
- Put community first to broaden your reach and impact; some will become customers.
- Capture other voices and share them via your platforms and reach.
- Evangelize your category, not your product.
- To better evangelize with prospects and customers, create a narrative about the status quo, your point of view, and your company that people can buy into.
- Create frameworks to make it easier for people to understand, buy, and adopt your product. You're not establishing anything new, but you're framing things in a way that helps people understand, talk about, and achieve the benefits.
- Makes sure to focus on the problem. Without focusing on the problems, you run into a likelihood or propensity to oversell.
Key Quote:
- “You have the opportunity to experiment in this role and you need to embrace that.” (44:32)
Related Links:
- Twitter: https://twitter.com/randyfrisch
- LinkedIn: https://www.linkedin.com/in/frischrandy/
- Website: https://www.uberflip.com/
- Book Link: https://www.amazon.com/dp/B07NPDQR4F/ref=tsm_1_fb_lk
- Podcast: https://b-rand.com/podcast/
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