Persona Selling & Predictive Enablement: A Sales Revolution!

Channel Chatter

🎙️ Welcome to another episode of Channel Chatter! In this episode, host Kevin Sabourin dives deep into the world of AI and predictive enablement with the brilliant Christina Brady from Luster.ai! Kevin and Christina take us on a journey through the quirks of sales training, embarrassing first cold calls, and the power of AI in transforming how we approach customer conversations. If you’ve ever felt the fear of saying the wrong thing on a call, this episode is for you!
Kevin and Christina share funny and vulnerable stories from their past sales experiences, revealing the valuable lessons learned from their missteps. From Christina’s first job at Groupon to Kevin’s “sock scandal,” they explore the unpredictability of sales, the importance of authenticity, and how AI can help professionals refine their approach before even speaking to a customer.
Tune in to hear about Luster.ai’s unique approach to using AI to sharpen sales skills. Christina explains how their AI-based tool allows sales pros to practice conversations and identify skill gaps without the risk of failing in front of actual customers. This one is packed with insightful takeaways on using AI to elevate your game and show up as the best version of yourself!
Key Takeaways:

• Embrace the Awkward Moments – Every pro was once a beginner with embarrassing moments!
• Predictive Enablement – How AI can help you predict and close skill gaps before live calls.
• Human-AI Partnership – AI doesn’t replace people; it makes them better.
  

Timestamps:
00:00 - Introduction – Welcoming Christina Brady to Channel Chatter.
01:18 - The Embarrassing First Cold Call – Christina’s Groupon days and the importance of training.
06:35 - From Sales to AI – How Christina’s sales experience inspired Lustre.ai.
11:17 - Persona Selling – Adapting to different buyer personalities.
21:20 - The Value of Practice – Kevin’s golf analogy and the importance of individual skill drills.
26:02 - Gamification in Learning – Making training fun to improve retention.
32:04 - Building Trust with Buyers – Overcoming the “lotion squirter” effect in sales.
38:18 - Nonverbal Cues in Virtual Meetings – Reading customers even when the camera is off.
41:32 - AI as the Ultimate Sales Sidekick – Using AI as a “treadmill” to prepare for customer interactions.
Hashtags:

#channelchatter #Podcast #SalesTraining #PredictiveEnablement #ChristinaBrady #LustreAI #SalesTips #AIFuture #SalesEnablement #BusinessGrowth #AIForSales #TechPodcast #KevinSabourin #SalesStories #Gamification #SalesMistakes #PersonaSelling #B2BSales #DigitalTransformation #FutureOfSales #SalesPodcast #SalesCoach #AuthenticSelling #SalesAdvice #SalesSkills

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