How Storytelling Drives Success in Channel Sales with Glenn Hansen

Channel Chatter

🎙️ In this episode of Channel Chatter, we sit down with the incredible Glenn Hansen! Kevin Sabourin chats with Glenn, a media and industry expert in the outdoor power equipment world, who’s here to share his journey from the motorcycle industry to power equipment—and why he’s fallen in love with lawnmowers and chainsaws. It’s a fun, insightful conversation mixed with humor, industry knowledge, and a passion for all things power! 🚜
Glenn dives into the power of storytelling and how media connects contractors, dealers, and manufacturers in this diverse and fast-evolving industry. We also explore the exciting future of battery tech, autonomous mowers, and how dealers can improve their relationships with OEMs and customers alike. Whether you're in sales or marketing, you'll walk away with some serious nuggets of wisdom to help you in your channel career.
But it's not all business—Kevin and Glenn swap stories about outdoor adventures, power tools, and life beyond work. 🚴‍♂️ From cross-country skiing to hiking in Vegas, they show that a balanced life is key to success! Don't miss this episode—it’s full of great conversation and practical takeaways. Be sure to subscribe and join the community for more tips, tricks, and real-world advice on leveling up in channel sales and marketing!
Key Takeaways:

• Storytelling and content creation are vital to building meaningful industry relationships.
• The future of power equipment is all about battery technology, robotics, and smarter tools.
• Dealers and manufacturers need better communication for success—it's a two-way street! 🚦
• Maintaining a work-life balance through outdoor activities helps fuel creativity and productivity.
• The OPE industry is filled with exciting innovations that make it far from "just lawnmowers." 🚜🔋

Timestamps:
00:08 - Kevin welcomes Glenn Hansen to the show
01:05 - Glenn’s background: motorcycles to outdoor power equipment
02:55 - The intersection of power sports and power equipment
05:24 - The rise of battery technology and innovation in OPE
07:34 - The shift towards electric and autonomous equipment
09:07 - Glenn’s thoughts on e-commerce and the future of online sales
14:50 - Discussing the relationship between OEMs and dealers
18:19 - The importance of showcasing dealer inventory online
21:35 - The triangle of OEM, dealer, and contractor relationships
26:26 - The power of storytelling and finding those one-degree shifts
32:46 - Glenn’s take on the OPEI annual meeting and collaboration
45:00 - Glenn shares his passion for outdoor activities and work-life balance
Tags:
#ChannelChatter, #outdoorpowerequipment, #powerequipment #batterytechnology #OPE #SalesAndMarketing #ChannelSales #WorkLifeBalance #DealerRelationships #MarketingTips #AutonomousMowers #ElectricTools #StorytellingInSales #PowerSports #ChannelPros #LawnCareIndustry #DealerMarketing #InnovationInOPE #SalesStrategies #ContentCreation #EcommerceInSales #FutureOfSales #PodcastCommunity #WorkLifeIntegration #IndustryLeadership

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