Global Marketing In An Age Of Geopolitics Changing Careers With Conrad Chua podcast

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Business The Executive Director of the Cambridge MBA

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Changing Careers with Conrad Chua « »
Global Marketing in an age of geopolitics

11M ago 44:59

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Indhold leveret af The Executive Director of the Cambridge MBA. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af The Executive Director of the Cambridge MBA eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Social media gave every brand potentially a global reach but in reality, reach did not equate to a global brand or global marketing. And as geopolitical tensions cause a global reconfiguration of supply chains and market perceptions, is global marketing still a positive? Or do we see a return to more localised marketing? Prof Eden Yin of CJBS will look at different brands are adjusting their marketing strategies in the face of geopolitical tensions, does it all matter to younger consumers, and how has ESG changed global brands' marketing efforts.

… continue reading

103 episoder

#Business #The Executive Director of the Cambridge MBA

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Global Marketing in an age of geopolitics

Changing Careers with Conrad Chua

published 11M ago

Del

MP3•Episode hjem

Indhold leveret af The Executive Director of the Cambridge MBA. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af The Executive Director of the Cambridge MBA eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Social media gave every brand potentially a global reach but in reality, reach did not equate to a global brand or global marketing. And as geopolitical tensions cause a global reconfiguration of supply chains and market perceptions, is global marketing still a positive? Or do we see a return to more localised marketing? Prof Eden Yin of CJBS will look at different brands are adjusting their marketing strategies in the face of geopolitical tensions, does it all matter to younger consumers, and how has ESG changed global brands' marketing efforts.

… continue reading

103 episoder

#Business #The Executive Director of the Cambridge MBA

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