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S11.E4. Michael F. Schein. Strategies versus Tactics.

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Indhold leveret af Aga Szóstek, Łukasz Szóstek, Aga Szóstek, and Łukasz Szóstek. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Aga Szóstek, Łukasz Szóstek, Aga Szóstek, and Łukasz Szóstek eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

What is hype and how mischiefs and propagandists can help you build it? Or, in other words, how do you get people to hear and follow you? This is one of the many topics we discuss with our guest Michael F. Schein -- a writer and the author of the book “The Hype Handbook”. We also talk about thinning in bets, the future of social media, and the trap of following the rules others live by.

LINKS

The Hype Handbook” by Michael F. Schein

The Medici Effect” by Frans Johansson

The Click Moment” by Frans Johansson

  continue reading

117 episoder

Artwork
iconDel
 
Manage episode 328063001 series 2431298
Indhold leveret af Aga Szóstek, Łukasz Szóstek, Aga Szóstek, and Łukasz Szóstek. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Aga Szóstek, Łukasz Szóstek, Aga Szóstek, and Łukasz Szóstek eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

What is hype and how mischiefs and propagandists can help you build it? Or, in other words, how do you get people to hear and follow you? This is one of the many topics we discuss with our guest Michael F. Schein -- a writer and the author of the book “The Hype Handbook”. We also talk about thinning in bets, the future of social media, and the trap of following the rules others live by.

LINKS

The Hype Handbook” by Michael F. Schein

The Medici Effect” by Frans Johansson

The Click Moment” by Frans Johansson

  continue reading

117 episoder

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