18 CAS Sales: The Challenger Sale for CAS (2 of 2)
Manage episode 432982663 series 3582811
In today's episode, we talk through 3 elements of implementing The Challenger Sale for your CAS practice. We talk through data, expertise, and crafting a narrative.
You can check out the book on amazon, starting used at $1.91:
https://www.amazon.com/Challenger-Sale-Control-Customer-Conversation/dp/1591844355
38 episoder