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06 CAS Sales: Identifying Your Target Audience [1 of 5]
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Today, we kick off a 5-part series on how to build a Go-to-Market strategy for your CAS firm. In today's episode, we cover how to identify the right target audience and build a buyer persona for your firm.
Here are the 5 topics in order:
- Identifying the right audience for your CAS firm
- Creating a value proposition for your CAS firm
- Deciding your pricing strategy
- Choosing a marketing distribution strategy for your CAS firm
- Choosing the right sales metrics to track
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