Why You Need A Mission & Story At The Core of Your Brand, with Mark Zhang of Manta Sleep

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

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3y ago 27:47

MP3•Episode hjem

HIGHLIGHTS:

0:57 - Why Mark decided to launch Manta sleep as a standalone brand, and not sell on Amazon initially

04:33 How Manta Sleep is generating brand awareness and traffic

06:53 How Manta Sleep changed its growth strategy in light of iOS 14.5 changes

09:53 How Mark uses a Quiz Funnel to improve his marketing

14:59 A breakdown of the Manta Sleep marketing funnel

19:07 How Mark builds the Manta Sleep Brand Story

Manta Sleep: https://mantasleep.com/

95 episoder

#MBA #Entrepreneur #Business #Marketing #Gen Furukawa #Jeremy Biron #Ecommerce #Shopify #Entrepreneurship #Big Commerce