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Indhold leveret af Gen Furukawa and Jeremy Biron. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Gen Furukawa and Jeremy Biron eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
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Opting in to Optimization: How Successful Ecommerce Brands Convert More Customers, Increase Profits, and Create Raving Fans with Jon MacDonald

42:29
 
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Manage episode 305610859 series 2969582
Indhold leveret af Gen Furukawa and Jeremy Biron. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Gen Furukawa and Jeremy Biron eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

SHOW HIGHLIGHTS:

04:52: Why you need an objective perspective to improve your customer site experience.

07:54 How Easton improved their revenue by 270% in a year by uncovering pain points with a quiz

14:22 Why Jon believes that disconting is not optimization

27:28 What DTC brands can do to get started with conversion rate optimization

LINKS:

Jon’s book, Opting In To Optimization: https://thegood.com/opting-in-to-optimization/

The Good's Ideas for Promotions that aren't discounts: https://thegood.com/insights/essential-ecommerce-promotion-guide/

Jon on Twitter: https://twitter.com/jonmacdonald

  continue reading

95 episoder

Artwork
iconDel
 
Manage episode 305610859 series 2969582
Indhold leveret af Gen Furukawa and Jeremy Biron. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Gen Furukawa and Jeremy Biron eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

SHOW HIGHLIGHTS:

04:52: Why you need an objective perspective to improve your customer site experience.

07:54 How Easton improved their revenue by 270% in a year by uncovering pain points with a quiz

14:22 Why Jon believes that disconting is not optimization

27:28 What DTC brands can do to get started with conversion rate optimization

LINKS:

Jon’s book, Opting In To Optimization: https://thegood.com/opting-in-to-optimization/

The Good's Ideas for Promotions that aren't discounts: https://thegood.com/insights/essential-ecommerce-promotion-guide/

Jon on Twitter: https://twitter.com/jonmacdonald

  continue reading

95 episoder

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