072: How to stand out as a candidate with the AIDA framework

Career Strategy Podcast with Sarah Doody | UX, Product Design, UX Research

Want to stand out in your job search? In this episode of the Career Strategy Podcast, Sarah breaks down the AIDA framework, a four-part methodology used by top companies to capture your attention and spark action.

In this episode, you’ll learn how AIDA can be applied to your resume, LinkedIn profile, and even cold emails to potential employers and discover how small changes in how you present your skills and experience can make a big difference in holding a recruiter’s interest and getting that coveted interview.

Whether you’re just starting to update your career materials or deep into your job search, these tips will help you think more strategically and communicate more effectively so you get noticed, book more interviews, and are offered more roles.

Quotables

"The process of you getting hired is very similar to the process of you going and buying that new pair of shoes or booking that hotel."

"The goal is that something about your resume catches their attention, and to do that we need to create a resume that makes you stand out from other candidates."

"Be thinking, what am I doing to capture attention, interest, desire so that they take action?"

Timestamps

00:56 Interest leads to desire, prompting action ultimately.

03:58 Effectively capturing attention and generating action is the goal of your career materials.

09:11 Be mindful of how you’re taking action.

12:05 AIDA has been around for a while, it’s time to apply it to your job search,

🎬 Watch our free UX Job Search Workshop and learn how to stand out in 2025

👉 Join Career Strategy Lab, a UX job search accelerator for UX and Product people.

👋 Say hi and follow our host, Sarah Doody, on LinkedIn, Instagram, and YouTube.