Advocacy firm teaches legacy energy to challenge the climate narrative
Manage episode 348907225 series 2845965
Policy and culture in the US have aligned to paint Big Oil as the bad guy, and its time the industry started fighting back, according to Ellen Wald and Jacqueline Plunkett, who launched Washington Ivy Advisors to advocate for the necessity of legacy energy.
Wald, who serves as chief industry officer at the firm, and Plunkett, the firm’s chief strategy officer, want to put an end to the combative rhetoric that pits fossil fuels against renewables so the resources can work hand in hand, with fossil fuel investment spurring on clean energy investment. They joined the podcast to explain the social equity need for legacy fuels and how the anti-fossil fuel cultural barrage could be doing more harm than good to the energy transition movement. They also shared how leveraging new techniques that combine energy expertise, digital marketing and brand management could help the oil and gas sector change the narrative to showcase the industry’s value to a reliable energy ecosystem and role as a force for good in the world.
Stick around after the interview for Chris Van Moessner with the Market Minute, a look at near-term oil market drivers.