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The Next Evolution: Cannabis DTC Strategies That Spark Demand with Ginger Commerce Founder & CEO Roie Edery
Manage episode 338264922 series 3375270
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From Ziplock Bags to CPG and eCommerce, cannabis has come a long way in the past decade but is your brand ready for the direct-to-consumer (DTC) cannabis revolution?
Traditionally, selling through retailers has been the easiest option for brands to connect their products with customers. However, with astronomical shelving costs and increased competition, it’s time for brands to reprioritize their sales channels and create brand loyalty with their audiences.
Putting your products directly in front of customers at competitive prices allows your brand to spark meaningful connections and truly own those consumer relationships (and data too!)
If your cannabis brand has attempted to navigate the DTC waters before without success, the time has come to try, try again. The technical infrastructure to support DTC sales and advertising has dramatically improved, and the benefits far outweigh the risks of getting left behind as our cannabis industry professionalizes. But, of course, there will always be benefits and drawbacks to making significant changes in how you sell your products, and we will touch on how you can manage and maintain positive relationships throughout the process.
If you want to know what a go-to-market DTC strategy entails, join Ginger Commerce Founder & CEO Roie Edery for an expert-level discussion outlining everything you need to know to make your DTC launch a wild success.
During our 60-minute webinar, we’ll tackle:
- What to plan for when considering by-passing traditional distribution/retail store sales models
- How to stoke consumer demand for your DTC brand
- Don’t burn dispensary bridges. Learn how to create a win-win DTC strategy that won’t alienate your current sales and distribution channels
- The omnichannel marketing plan and ad budget you need to have in place to ensure success.
It is game on for cannabis businesses to operate and advertise just like any mainstream regulated brand on the market. But, are you ready?
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