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Cannabis Advertising & the iOS 14 Update: How It Will Impact Your Ads & Cross-Channel Tracking
Manage episode 339912505 series 3375270
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We’re big believers in tracking the effects of your digital strategy and understanding your ROAS. So when we heard that the latest Apple iOS update could affect the performance of some ad types, we knew we had to dig deeper in order to protect our clients.
Join us as we share what we’ve uncovered about cannabis advertising and the iOS 14 update and share tips for protecting your digital marketing strategy.
What happens when one of the most popular mobile operating systems gets updated...and makes it easier for users to opt-out of tracking?
With its latest release, Apple and many of the most downloaded apps on its iOS have added a feature that seems to encourage users to say no to cross-channel tracking.
While this may seem like a good thing for users, it presents a huge challenge for marketers and we’re only now seeing the impact it is having on digital marketing campaigns and online revenue.
If you want to avoid campaigns that aren’t going to get you good returns and safeguard your digital marketing investments, then tune in as we discuss what cannabis advertising with the iOS 14 update may look like moving forward.
During our 30-minute webinar, you’ll learn:
- The real impacts that the Apple iOS update could have on your ad performance—and your bottom line
- What changes you can expect from ad providers in regards to cannabis advertising and the iOS 14 update
- How you can leverage different ad types and mitigate the new challenges imposed by the iOS update
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