It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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134. Bold Orange Founder/CEO Magaret Murphy
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Manage episode 424409311 series 2501322
Indhold leveret af Twin Cities Business. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Twin Cities Business eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
“People think, oh, it’s just a catchy slogan. No. If marketing does it’s job, it’s what does your brand stand for and how do you buy things. If we do that really well, we’re the number one growth driver of a business.” Margaret Murphy is the founder and CEO of Bold Orange, a Minneapolis-based marketing agency focused on customer experience, growth, acquisition, engagement, and retention. Her company frequently shows up on “best workplaces” lists and she herself has won numerous accolades for leadership. She learned the ropes at Carlson Marketing Group, and co-founded Denali Marketing, which was acquired by Olson. At Olson, she served as president and chief operating officer. Following an “adult gap year,” Murphy started Bold Orange in 2018. Today, she leads a team of more than 120 serving clients such as Target, eBay, and CitiBank. Murphy offers advice on mentorship, marketing, leadership and work culture. “Action changes everything,” Murphy says. “If you have good ideas or a good thing the market needs, don’t keep talking about it. Make something happen. That’s entrepreneurial.” Following our conversation with Murphy, we go back to the classroom with the University of St. Thomas Opus College of Business where Gino Giovanelli is a marketing professor. “I think grit is so undervalued,” he says. “That’s the biggest differentiator between people being successful and not.” Grit is tough to teach, but Giovanelli shares lessons in successful leadership approaches, which leads to quality work in marketing, or any other field. “It’s investing in the relationships.”
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140 episoder
MP3•Episode hjem
Manage episode 424409311 series 2501322
Indhold leveret af Twin Cities Business. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Twin Cities Business eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
“People think, oh, it’s just a catchy slogan. No. If marketing does it’s job, it’s what does your brand stand for and how do you buy things. If we do that really well, we’re the number one growth driver of a business.” Margaret Murphy is the founder and CEO of Bold Orange, a Minneapolis-based marketing agency focused on customer experience, growth, acquisition, engagement, and retention. Her company frequently shows up on “best workplaces” lists and she herself has won numerous accolades for leadership. She learned the ropes at Carlson Marketing Group, and co-founded Denali Marketing, which was acquired by Olson. At Olson, she served as president and chief operating officer. Following an “adult gap year,” Murphy started Bold Orange in 2018. Today, she leads a team of more than 120 serving clients such as Target, eBay, and CitiBank. Murphy offers advice on mentorship, marketing, leadership and work culture. “Action changes everything,” Murphy says. “If you have good ideas or a good thing the market needs, don’t keep talking about it. Make something happen. That’s entrepreneurial.” Following our conversation with Murphy, we go back to the classroom with the University of St. Thomas Opus College of Business where Gino Giovanelli is a marketing professor. “I think grit is so undervalued,” he says. “That’s the biggest differentiator between people being successful and not.” Grit is tough to teach, but Giovanelli shares lessons in successful leadership approaches, which leads to quality work in marketing, or any other field. “It’s investing in the relationships.”
…
continue reading
140 episoder
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