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Tracksmith Doubles Down on Brand & Culture
Manage episode 312795332 series 3246598
Indhold leveret af Matt Chittim and Jason Macaluso, Matt Chittim, and Jason Macaluso. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Matt Chittim and Jason Macaluso, Matt Chittim, and Jason Macaluso eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Over the past year, Tracksmith, a small running-based clothing brand based out of downtown Boston, has made a series of moves to elevate its brand within running community. From working with a large cohort of the Olympic Marathon Trials Qualifiers, signing Mary Cain and Nick Willis, starting the Tracksmith Fellowship Program, and more. In this episode we take a deep dive into those moves, what it means for the the company, its ideal costumer, and the culture brand wants is working hard to cultivate.
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