254: Small Business Advisors | Alex Sanfilippo Explains How to Be a Guest on Podcasts

Business Infrastructure - Curing Back Office Blues

We’re on a roll here on Season 20 of the Business Infrastructure show! Our featured small business advisors have dropped gems..and mics (pun intended). And our guest on this episode is no exception. Meet Alex Sanfilippo, founder and lead educator at PodPros.

PodPros is a multi-media parent company with a pure focus on all things podcasting. It’s home to PodMatch – an online matchmaking service that pairs podcast guests with hosts.

Why should you consider being a guest on podcasts?

It gives you an opportunity to share your expertise about your field as well as add value to listeners who may be unaware of the benefits of your products or services. Millions of people listen to podcasts daily, so becoming a guest is a viable addition to your business development and marketing strategies.

But be warned – as Alex mentions in this episode, podcasting is a form of public speaking. He talks more about that as well as how to:

· Develop impactful podcast guest bios that captivate potential listeners,

· Increase your brand’s visibility and exposure,

· Prepare a media kit that showcases your talents,

· Pitch podcast hosts with mutually beneficial purposes and more!

If you want to know more about the power of podcast guesting as a business growth strategy that yields profit, then this episode is for you!

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© 2023. The Business Infrastructure podcast is sponsored by Equilibria, Inc. – a small business dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Sign up for the Smooth Operator Course to learn more about building business infrastructure.