California’s insurance crisis

Business Daily

#BBC #Business #BBC World Service #Business Daily

27:13

In the race to adopt AI, how do we avoid creating a sea of sameness and alienating the very customers we're trying to connect with? Today, we're going to talk about the intentional design of our marketing future. We’ll explore how leading brands are moving beyond the hype of AI to build practical, collaborative frameworks between humans and machines, shifting from outdated customer segments to real-time signals, and ultimately, creating experiences that are not only efficient but deeply empathetic and relevant. To help me discuss this topic, I'd like to welcome, Michelle Boockoff-Bajdek, CMO at Sitecore and Talisha Padgett, GM MArTech, AI & Automation at Microsoft, who will be doing a fireside chat at the upcoming Sitecore Symposium, November 3-5 in Orlando Florida. We’re going to get a sneak preview today of some of the topics they’ll be discussing. About Michelle Boockoff-Bajdek and Talisha Padgett Michelle Boockoff-Bajdek on LinkedIn: https://www.linkedin.com/in/michellebb/ Talisha Padgett on LinkedIn: https://www.linkedin.com/in/talishapadgett/ Resources Sitecore: https://www.sitecore.com Register now for Sitecore Symposium, November 3-5 in Orlando, Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/ Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

for ca. et år siden 18:35

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Thousands of homes burned to the ground in the recent wildfires in Los Angeles which will likely become the most expensive natural disaster in US history.

Many victims did not have insurance, because they couldn’t afford California’s increasingly expensive policies or because they were dropped by their insurer.

Lexy O’Connor meets some of those affected and finds out what’s fuelling California’s insurance crisis.

Presented and produced by Lexy O'Connor

(Image: Two people survey the damage during the Eaton Fire in Altadena, California on 8 January 2025. Credit: Getty Images)

2325 episoder

California’s insurance crisis

Business Daily

5,457 subscribers

published for ca. et år siden

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MP3•Episode hjem

Thousands of homes burned to the ground in the recent wildfires in Los Angeles which will likely become the most expensive natural disaster in US history.

Many victims did not have insurance, because they couldn’t afford California’s increasingly expensive policies or because they were dropped by their insurer.

Lexy O’Connor meets some of those affected and finds out what’s fuelling California’s insurance crisis.

Presented and produced by Lexy O'Connor

(Image: Two people survey the damage during the Eaton Fire in Altadena, California on 8 January 2025. Credit: Getty Images)

2325 episoder

#BBC #Business #BBC World Service #Business Daily

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