Ep. 22: Dominate Your Niche in Massage Therapy for Optimal Success with John James

Business Conversations for Massage Therapists | Handcrafted Therapy Podcast

From working in construction to establishing a path in massage therapy, John James is a seasoned professional who has transmitted his passion and energy into a successful career spanning nearly 32 years. John's route to acquiring Kekino Massage Academy was birthed from his desire to contribute significantly to the advancement of practitioner education. His observations and experiences in the field have led him to champion the importance of discovering a specialized niche within the industry, adding unique value to the academy's curriculum.

Topics discussed in this episode:

• Unravel the importance of finding your unique spot in the vast world of massage therapy.

• Get the lowdown on future roadblocks and golden chances waiting in the evolving profession of massage therapy.

• Appreciate the need for perpetual learning and the mind-body relationship in elevating your massage therapy methods.

• Explore how eschewing competition and teaming up with fellow therapists can uplift the massage therapy landscape.

• Absorb how the essence of touch can enhance emotional well-being and cultivate deeper connections.

Best piece of advice from John:

Find your focus to find satisfaction.

More About John James and Kekino

I'm John James, and I'm delighted to introduce myself to you. As the owner of Ke Kino Institute of Healing, a massage clinic and massage school, I have devoted my life to helping others find the experience of balance and healing. Nestled in a tranquil country setting just 30 miles north of Plano, Texas, my family and I reside on a compound of 5 homes that fosters a sense of community living. Alongside my loving wife Michelle and our four wonderful children, we share our space with a variety of animals, including horses, dogs, chickens, and cats. For more than 30 years, I have been refining my skills as a bodyworker, continuously expanding my knowledge in various modalities. I specialize in transformative practices such as myofascial release, craniosacral therapy, lymph drainage, energy work, reflexology, and shamanism. These modalities play a crucial role in resolving trauma, autonomic dysregulation, and alleviating pain. My passion for holistic healing has led me on a journey of dedicated study and exploration. Over the course of nine years, I immersed myself in the profound teachings of Transactional Philosophy, which has significantly influenced my approach to wellness. Additionally, I have had the privilege of working closely with esteemed South American Shamans for seven years, deepening my understanding of the healing arts.

To learn more about Kekino head over to kekino.com

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