Strategic vs Tactical Marketing

Business Builders Podcast

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It's no secret that effective marketing can work wonders for a business, particularly when your marketing efforts align with the goals and objectives of your business. So today, we're diving into the world of strategic marketing and tactical marketing and how they can work together to make sure your marketing is in sync with your business strategy.
The topics covered in this episode are:

• Most businesses are stuck in the tactical marketing space
• Strategic marketing starts with understanding who your serving
• What's the difference between strategic and tactical marketing?
• When times are tough, strategic marketing becomes more critical
• Understanding the value of strategic marketing

Adapt_CO
Helping businesses find their new shape.
SA Business Builders
Business leaders social group based in South Australia
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Kapitler

1. Introduction (00:00:00)

2. Most businesses are stuck in the tactical marketing space (00:03:56)

3. Strategic marketing starts by working to understand who your serving and what value your adding for them (00:05:34)

4. What demographics are buying from you? (00:12:41)

5. What's the difference between strategic and tactical marketing? (00:19:54)

6. When times are tough, strategic marketing becomes more critical (00:25:36)

7. Understanding the value of strategic marketing (00:30:27)

8. Recap and next episode (00:37:59)